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The Salvation Army of Michigan City Sets Out to “Rescue Christmas” Due to Immense Impact of COVID-19
Michigan City, IN
09/15/2020 09:33 AM

For the first time in 130 years, The Salvation Army is starting its annual holiday fundraising campaign early across the country in order to rescue Christmas. The funds raised through the organization’s iconic red kettles are at risk this year due to COVID-19 while requests for services are at an all-time high.

 

Based on the increase in services already provided in response to the pandemic, the organization could serve up to 155 percent more people in 2020 with Christmas assistance, including putting food on the table and helping place gifts under the tree – assuming the resources are available. In Michigan City, we served 605 families last year. If we see the same level of increased requests for service, that would mean more than 900 families who need our help this holiday season.

 

At the same time, due to the closing of retail stores, consumers carrying less cash and coins, and the decline in foot traffic, The Salvation Army could see up to a 50 percent decrease in funds raised nationally through the red kettles, which would limit their capability to provide services for the most vulnerable. To put this in perspective, last year $126 million was raised nationally through about 30,000 red kettles - with $100,731.97 raised in red kettles locally.

 

"Since the beginning of the pandemic, we've been on the front lines making sure those in the greatest need have a safety net, and we will continue providing that care throughout the holidays," said Major Becky Simmons of The Salvation Army. "We are asking Michigan City to step up - as they often do - and help us rescue Christmas by donating your time, talent and treasure." 

 

Since March, The Salvation Army of Michigan City has provided more than 4,000 food boxes to people in need. Now more than ever, they’re making it safer and simpler to donate in order to support the most vulnerable in Michigan City:

 

  • The best way to ensure that these vital services continue is to enlist in Love’s Army with a sustaining monthly gift of $25 per month.
  • Sign up at www.RegisterToRing.com to volunteer your time to ring a bell at a red kettle in Michigan City. To help ensure the safety of bell ringers, donors and partners, The Salvation Army has adopted nationally mandated safety protocols.
  • Donate digitally with Apple Pay or Google Pay at any red kettle in Michigan City.
  • Ask Amazon Alexa to donate by saying, “Alexa, donate to The Salvation Army,” then specifying the amount.
  • Give any amount by texting “KETTLES” to 91999.
  • Adopt additional Angels to give hope and joy to kids and families in need through The Salvation Army’s Angel Tree program.
  • Contact The Salvation Army of Michigan City at (219) 874-6885 to learn more about kettle sponsorship opportunities.

 

Every donation provides help and hope to those in need, and all gifts stay within the community in which they are given. Visit RescueChristmas.org to donate or learn more about how you can help The Salvation Army rescue Christmas this year. If you need services or know of someone in need, please visit www.samichigancity.org to find a location near you.

Reference
Jessica O'Brien
219-874-6885 ext. 1003
 
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